Hypnosis · NLP · Change work · Chicago

You've carried
that weighthabitflinchstoryloopfeardoubtgrudgecravingsilencetemperworryshameachepatternwallmaskhungersecretanger long enough.

I'm Jim Winner. For twenty years people have brought me the thing that won't move on its own. We go to the level where it actually runs, and we change it there. Then you set it down and walk out without it.

Apply to work together See the background

Jim Winner, founder of THE CHANGEWORKER™

JIM WINNER THE CHANGEWORKER^TM · 20 YRS IN THE CHAIR

Scroll

In the chair

20 years, 5,000+ sessions

Published

AJCH, peer-reviewed · PubMed

Credential

Licensed Master Practitioner & Trainer, NLP

§ 01 — The job, in one word

stuck.

unstuck.

That thing you've been carrying comes in stuck. That's the whole job. Everything else on this site is detail.

§ 02 — The opening

01 / 04

You already know the one.

The thing that came to mind before you finished the sentence. It has survived your willpower, your reading, your resolutions. It is not waiting for more effort.

It lives below the thinking.

That's why insight hasn't fixed it. You can understand a pattern perfectly and still run it. The pattern doesn't care what you know. It cares how it was built.

So that's where we work.

Hypnosis and NLP are precision tools for the level where patterns run. Twenty years of using them means I'm not guessing which tool, or where, or when.

You walk out without it.

Not managed. Not coped with. Changed. A result you can point at, in your own life, doing the things it used to stop you from doing.

Apply to work together

§ 03 — The worker

Twenty years in the chair. Five thousand people out of theirs.

AJCH · PEER-REVIEWED · PUBMED LIC. MASTER PRACTITIONER & TRAINER, NLP THE FULL BACKGROUND →

§ 04 — Beneath the daylight work

Every session runs on an instrument you can't see. Keep scrolling. This is where it lives.

SOMType™ · the framework behind the work

Before the first word of the work, I already know how you respond.

SOMType is the framework I developed and published for hypnotic responsiveness. It maps how you take in language, pacing, and direction, so the first approach lands instead of guessing. Most practitioners need three sessions to learn what the Profile tells me before one.

Explore SOMType

Unknown until assessed Assessing

The Strategist The Imaginist The Visualizer The Challenger The Sensor The Narrator

64 types · 8 mind styles · clinically derived over 21 years

Personal change work with Jim Winner

Change work, also called changework, focuses on a habit, response, or pattern you want to change. Jim works as a hypnotist, NLP practitioner, and coach, with private sessions in Chicago and remotely.

Read what change work involves and what a change worker does, then explore the ways to work together.

THE PROJECT YOU KEEP ALMOST FINISHING

Do you have Productive Stasis?

You're working. You're researching, refining, getting things done. But the thing you meant to launch is still private.

Calling all of that procrastination can hide what keeps happening. Useful work takes the place of sending, publishing, offering, or releasing. More effort goes in. Nothing goes out.

Productive Stasis is Jim Winner's name for that pattern. If you work hard but keep stopping before launch, the useful question is where your work stops and what keeps you there.

It's Basically Done starts with your actual project. Get a free read of the pattern, then explore a personal plan for putting your work into the world.

Research paper. James (Jim) Winner (2026). Productive Stasis: Naming a Failure of Conversion in Capable Goal Pursuit. DOI: 10.5281/zenodo.23069801.

Get my free profile See It's Basically Done Understand Productive Stasis

§ 05 — The invitation

Put it down.

I take a small number of clients and I choose them carefully. Tell me what you're carrying. If it's a fit, we'll both know quickly.